2025 Social Impact Report
Every year, we pause. Not just to measure impact, but to reflect on it. At Manitobah, our social mission is the driving force behind our work – it shapes our relationships, guides how we do business and helps chart our path forward.
Our Social Impact Report brings together the full picture of the work that lives behind our products: the students learning new skills, the artists building sustainable creative careers, the leaders stepping forward within our teams, and the community spaces where culture is shared and strengthened.
In 2025, that work deepened:
- More students learning and leading.
- More artists supported.
- More Indigenous leadership.
- More investment in community.
Here are some of the key moments that shaped our year:
Storyboot School
Storyboot School brings Indigenous artisans together with students from across Canada to share culture, stories, practices and art, ensuring knowledge and tradition continue to be passed forward. In 2025:
- 177 students graduated – a 136% increase year over year.
- 41 classes delivered, totaling 165 hours of cultural learning.
- Former students returned as facilitators, completing a full circle of mentorship.
Indigenous Market
The Indigenous Market is an online platform that connect Indigenous artists with a global audience, creating space for artists to sell their handmade work and share the stories behind it.
- Over $272,000 earned by Indigenous Market artisans in 2025 alone.
- 764 handmade products sold, supporting 57 Indigenous artisans.
- Lifetime Market sales surpassed $1.4 million, earned directly by artisans.
- Top Indigenous Market artist earned more than $30,500 this year.
Artist Collaborations
Indigenous art is the foundation of our work. Through these collaborations, we bring artwork and stories to life, celebrating culture, expanding opportunities for artists, and sharing Indigenous creativity with communities around the world.
- Partnered with 9 collaborating artists representing 16 Nations across Turtle Island.
- Over $111,000 paid directly to collaborating artists in 2025.
- New Artist and Crystal Series releases sold out within minutes, strengthening artist visibility and demand.
Employment & Workforce Development
Building opportunity within our teams is part of our commitment to community. By investing in Indigenous representation, leadership development, and mentorship, we’re creating pathways for meaningful careers and leadership from within.
- 49% of our workforce identifies as Indigenous, a 6% increase year over year.
- Indigenous representation in leadership and management reached 33%.
- Mentorship and skill-building programs launched to support long-term career growth.
Community, Governance & Sustainability
As a values-driven organization rooted in Indigenous culture, we are committed to leading with accountability, transparency, and care for community, land, and future generations.
- Delivered Seven Grandfather Teachings workshops led by Knowledge Keepers of Midewin Lodge.
- Hosted land-based learning sessions and weekly sharing circles to foster connection and community.
- Strengthened Indigenous-led decision-making and advanced responsible materials initiatives.
- Began early planning for product lifecycle and waste-reduction programs.
We’re proud of the progress made in 2025, and we recognize that this work is ongoing. Social impact isn’t a milestone; it’s a practice rooted in relationships, reciprocity, and responsibility to community.
We remain committed to strengthening these programs and continuing to use business as a force for good, guided by accountability, community, and respect.
We’re grateful to the artists, students, partners, and team members who make this work possible. We invite you to explore the full Social Impact Report, where you’ll find artist spotlights, employee features, and images that capture the spirit of the year.
Thank you for being part of the journey and walking with us.
