Making a Difference with Every Step

In 2023, Manitobah achieved B Corporation™ (B Corp™) certification, proudly becoming a member of the growing community of for-profit companies dedicated to harnessing the power of business as a force for positive change. As a certified B Corp, we leverage our business for the greater good, promoting social, environmental, and economic well-being. By supporting B Corps, you take part in a global initiative to do business in a better way.

Certified B Corps are businesses that adhere to the most rigorous criteria of verified social and environmental performance, public transparency, and legal accountability, all while striving to strike a balance between profit and purpose. B Corps are at the forefront of a worldwide movement, driving a paradigm shift that redefines the notion of success in business and champions the creation of a more inclusive and sustainable economy. Manitobah proudly joins a community comprising over 7,400 businesses spanning 161 industries across 92 countries.

B Corp certification comprehensively assesses all aspects of a company's operations through a rigorous certification process, encompassing five key impact areas: Governance, Workers, Community, Environment, and Customers. The certification process is both demanding and thorough, with applicants required to achieve a benchmark score exceeding 80. This entails providing evidence of socially and environmentally responsible practices, encompassing areas such as energy sources, waste and water management, worker compensation, diversity, and corporate transparency.

Our decision to attain B Corp certification signifies our unwavering commitment to a holistic business philosophy—one that seeks to achieve a harmonious balance between profit and purpose. We are firmly dedicated to building a thriving global brand that not only succeeds in the marketplace but also generates meaningful and positive impacts within Indigenous communities.

"Manitobah is committed to transparency, engagement, and consistent communication of our impact mission – achieving B-Corp certification has always been a goal for our brand. We know there is always more work to be done and we are committed to set ambitious goals for ourselves while standing true to our core values and continuing our partnerships that reflect our social mission."

Sean McCormick

Founder & Chief Impact Officer

How did Manitobah score?


Manitobah has achieved B Corporation certification with a score of 89.8. This significant milestone not only exemplifies our dedication to social and environmental responsibility but also showcases our accountability, transparency, and commitment to continuous improvement across all aspects of our operations. We view this achievement as a benchmark and an opportunity for even greater strides toward a more sustainable and responsible future.


Governance evaluates a company's overall mission, its social & environmental impact, ethics, and transparency. We're working on enhancing transparency, diversity, and accountability in our corporate governance.


Workers scores a company's contributions to its employees' financial security, health & safety, wellness, career development, and engagement & satisfaction. We prioritize fair and ethical employment practices, ensuring the well-being of our workforce.


Community evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Our commitment to community impact is evident through our initiatives.


Environment evaluates a company's environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. We're focusing on reducing our environmental footprint, promoting sustainability in our operations.


Customers assesses a company's stewardship of its audience through product quality, ethical marketing, data security, and feedback channels. We're exploring ways to engage our customers in sustainability and offer more sustainable products.

As always, Manitobah's primary focus is creating a positive impact in Indigenous communities, the environment, and society. Our commitment is deeply rooted in our Indigenous culture and the principle of repaying our debt to the Indigenous community, who grant us the privilege to do this work. This commitment guides all our actions and initiatives, ensuring we honor our partnership with the Indigenous community and continue to make a meaningful difference in their lives and beyond. At Manitobah, we're deeply committed to enhancing our B Corp score, with a particular emphasis on the environment segment.

Our strong dedication to constant improvement is evident in our ongoing efforts to decarbonize our supply chain and employ increasingly sustainable materials. Moving forward, our commitment remains unwavering, as we continue to adopt sustainable practices and reduce our environmental footprint. We firmly believe that these actions not only enhance our B Corp score but also contribute positively to the well-being of the planet and the communities we proudly serve.

For more about our own efforts to make an impact through accountability and transparency, please see our annual Social Impact reports.

In order to maintain certification, companies must undertake the assessment and verification process every three years, demonstrating they still meet B Lab’s standards—which are themselves always improving, with continual input from expert stakeholders.

As a B Corp, we're on a mission to create a positive impact in Indigenous communities and beyond. Your support drives us to do even better. Thank you for being a part of our journey towards a more sustainable and responsible future.

To learn more about the B Corp process as well as Manitobah's certification details, please visit our B Corp profile.