Making a Difference with Every Step

Certified B Corps™ are businesses that adhere to the most rigorous criteria of verified social and environmental performance, public transparency, and legal accountability, all while striving to strike a balance between profit and purpose. B Corps™ are at the forefront of a worldwide movement, driving a paradigm shift that redefines the notion of success in business and champions the creation of a more inclusive and sustainable economy. Manitobah proudly joins a community comprising over 7,400 businesses spanning 161 industries across 92 countries.

B Corp™ certification comprehensively assesses all aspects of a company's operations through a rigorous certification process, encompassing five key impact areas: Governance, Workers, Community, Environment, and Customers. The certification process is both demanding and thorough, with applicants required to achieve a benchmark score exceeding 80. This entails providing evidence of socially and environmentally responsible practices, encompassing areas such as energy sources, waste and water management, worker compensation, diversity, and corporate transparency.

Our decision to attain B Corp™ certification signifies our unwavering commitment to a holistic business philosophy—one that seeks to achieve a harmonious balance between profit and purpose. We are firmly dedicated to building a thriving global brand that not only succeeds in the marketplace but also generates meaningful and positive impacts within Indigenous communities.

As always, Manitobah's primary focus is creating a positive impact in Indigenous communities, the environment, and society. Our commitment is deeply rooted in our Indigenous culture and the principle of repaying our debt to the Indigenous community, who grant us the privilege to do this work. This commitment guides all our actions and initiatives, ensuring we honor our partnership with the Indigenous community and continue to make a meaningful difference in their lives and beyond. At Manitobah, we're deeply committed to enhancing our B Corp™ score, with a particular emphasis on the environment segment.

Our strong dedication to constant improvement is evident in our ongoing efforts to decarbonize our supply chain and employ increasingly sustainable materials. Moving forward, our commitment remains unwavering, as we continue to adopt sustainable practices and reduce our environmental footprint. We firmly believe that these actions not only enhance our B Corp™ score but also contribute positively to the well-being of the planet and the communities we proudly serve.

For more about our own efforts to make an impact through accountability and transparency, please see our annual Social Impact reports.

In order to maintain certification, companies must undertake the assessment and verification process every three years, demonstrating they still meet B Lab’s standards—which are themselves always improving, with continual input from expert stakeholders.