Social Impact


In 1997, Métis entrepreneur Sean McCormick founded Manitobah Mukluks with the vision of creating a brand that could benefit Indigenous communities. Now, more than 25 years later, Manitobah proudly carries that vision forward, positively impacting Indigenous communities through our four impact pillars.

Indigenous art is the foundation of our work, and Indigenous artists contribute to all of our core designs. We provide a platform for authentic Indigenous art that encourages pride, shapes lives, and helps keep traditions alive.

education for change

At Manitobah, we teach and freely pass on what we know. In 2013, we founded the Manitobah Mukluks Storyboot School, which brings Indigenous artists together with students from across Canada. The courses are free for Indigenous youth and help pass on time-honored innovations and traditions to the next generation.


The Indigenous Market helps Indigenous artists share their stories and products with customers from around the world. For every unique Indigenous-made product sold through the Indigenous Market, 100% of the profits go back to the artists. Artists are also supported with mentoring, marketing, and B2B networking.


of profits to the artists

Sovereignty Through Leadership

Manitobah is a pathfinder for Indigenous business: an ongoing example of how Indigenous values, ethics, and culture can find success in the global market.

Manitobah helps develop economic independence by prioritizing Indigenous suppliers, employment, and equity ownership, while making no compromises when it comes to beauty, craft, and performance.

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