E-Commerce Manager APPLY NOW

Manitobah is dedicated to a greater cultural diversity throughout our business operations and hiring process. Manitobah is committed to hiring Indigenous employees wherever possible. Applicants are strongly encouraged to self-declare.

Are you a hands-on eCommerce leader with deep Shopify Plus expertise and high standards to match? Are you looking to elevate a purpose-driven brand? If so, we want you to join our team!

WHAT YOU WILL DO

The eCommerce Manager is the operational and commercial hub of Manitobah's online retail business, responsible for the day-to-day performance, presentation, and continuous improvement of Manitobah's Shopify storefronts. This role owns the full eCommerce execution layer — ensuring the customer journey from first click to checkout is seamless, on-brand, and optimized for conversion — while also leading the go-to-market process for new product launches and seasonal campaigns.

The eCommerce Manager leads a small, focused team and directs Manitobah's third-party Shopify development agency. The primary focus of this role is Manitobah's DTC storefronts (Canadian and US), with secondary oversight of the B2B/wholesale portal.

WHAT WE OFFER

Manitobah offers a comprehensive total compensation package which includes an annual base salary, group benefits, flexible work hours, generous paid time off, 50% discount on our retail products, professional development, and our newest benefit offering called Group Savings Program.

LOCATION

This position is hybrid/remote. The incumbent will be required to report to our Headquarters, located at The Forks in Winnipeg, Manitoba as directed.

KEY RELATIONSHIPS

Reports to: Sr. VP of Sales and Marketing.

Key Relationships: E-commerce, marketing teams, external vendors.

Direct Reports: Yes.

KEY RESPONSIBILITIES

• Own the day-to-day management and performance of Manitobah's Shopify Plus storefronts — Canadian DTC, US DTC, and B2B/wholesale portal.
• Oversee the end-to-end product upload process — ensuring all new products are accurately set up, classified, tagged, described, imaged, priced, and published to the correct storefronts on schedule.
• Develop and maintain product taxonomy, ensuring collections, tags, filters, and search are structured to support discoverability and a logical customer journey.
• Execute and continuously optimize on-site merchandising — including collection sequencing, featured product placement, cross-selling, upselling, and bundling strategies — to drive average order value and sell-through.
• Lead the eCommerce go-to-market process for all new product launches, seasonal drops, and promotional campaigns.
• Own the CRO program for Manitobah's DTC storefronts — maintaining an active testing roadmap that targets conversion rate, add-to-cart rate, checkout completion, and average order value.
• Use analytics, heatmapping, session recording, and funnel data to form hypotheses and prioritize tests, and report on results with clear recommendations.

CORE COMPETENCIES

• Advanced knowledge of concepts, principles, methods and techniques of eCommerce, including Shopify platform.
• Strong familiarity with front-end concepts including HTML, CSS, and Shopify Liquid —must be able to read, review, and communicate clearly with developers about front-end work.
• Proven ability to collaborate effectively while working with cross-functional teams internally and externally in a fast-paced environment.

IDEAL EXPERIENCE

Professional Experience:

• Minimum 5 years of progressive experience in eCommerce, encompassing both eCommerce management, is required.
• Demonstrated hands-on experience managing a Shopify or Shopify Plus store is required.
• Experience owning or co-owning eCommerce-related budgets, including tools, agency spend, and operational costs, is required.

Educational Requirements:

• A bachelor’s degree in Business, Marketing, Digital Commerce, or a related discipline is required.

An equivalent combination of education and experience may be considered.

WORKING CONDITIONS

• May require long periods at a desk, reading lengthy documents, and time in front of a computer.
• This is a hybrid role based out of Manitobah's Headquarters in Winnipeg, MB, Canada; candidates must be able to report to Headquarters when directed.